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Apr. 22, 2016, 9:50 AM
Raisa Bruner

Why is this year’s Passover different from all other Passovers?

It’s because this year, the Streit’s Matzos factory in Manhattan’s Lower East Side is shut down.

Passover, the Jewish holiday celebrated this weekend, has one major requirement: the consumption of flat, cracker-like matzo, which has to be made in specific conditions with the oversight of a rabbi.

Since 1915, the Streit’s brand has been churning out massive sheets of the traditional unleavened bread from a converted tenement building on historic Rivington Street — almost four million pounds of it each year.

But in 2015, they sold the building for $30.5 million and uprooted operations to Rockland County, New York. The old factory will be converted into a luxury condo building.

A new documentary by Michael Levine, titled “Streit’s: Matzo and the American Dream”, chronicles the history and changes at the heart of this iconic business, from its early days as a mainstay in the Manhattan Jewish community to its recent upheaval. It’s screening in select New York and Los Angeles theaters through April 26.

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Streit's was founded in 1915 by Aron Streit, an Austrian immigrant who had made matzo back in Europe. He set up shop in Manhattan's Lower East Side, surrounded by other primarily Jewish businesses and residents.

Streit’s Matzos

In 1925, Streit converted his traditional bakery into a modern machine bakery in a cluster of tenement buildings on Rivington Street.

In 1925, Streit converted his traditional bakery into a modern machine bakery in a cluster of tenement buildings on Rivington Street.

Michael Levine

Thousands of locals would flock to Streit’s and other local grocers in preparation for the Passover holiday.

Thousands of locals would flock to Streit's and other local grocers in preparation for the Passover holiday.

Streit’s Matzos

By the late 1930s, Streit’s had expanded to fill all five floors of their tenement building. They employed Carnegie Steel conveyors to transport matzo through to their packaging center.

By the late 1930s, Streit's had expanded to fill all five floors of their tenement building. They employed Carnegie Steel conveyors to transport matzo through to their packaging center.

Michael Levine

Through the years, it remained a family operation: here’s Aaron Streit’s great-grandson Alan Adler (far right) with his grandfather Irving in 1964. Adler is one of three current co-owners, all of whom had fathers who were also part of the business.

Through the years, it remained a family operation: here's Aaron Streit's great-grandson Alan Adler (far right) with his grandfather Irving in 1964. Adler is one of three current co-owners, all of whom had fathers who were also part of the business.

Streit’s Matzos

Another co-owner, Aron Yagoda (center), is pictured here celebrating his bar mitzvah circa 1980. He’s seen here with his grandfather Jack Streit (right) and great-aunt Bella (left).

Another co-owner, Aron Yagoda (center), is pictured here celebrating his bar mitzvah circa 1980. He's seen here with his grandfather Jack Streit (right) and great-aunt Bella (left).

Streit’s Matzos

By 2015, Streit’s employed about 60 people in its Lower East Side location during peak production, and had expanded to include another factory outside the city. Here you can see the flatbreads being processed on a wire rack.

By 2015, Streit's employed about 60 people in its Lower East Side location during peak production, and had expanded to include another factory outside the city. Here you can see the flatbreads being processed on a wire rack.

Michael Levine

Filmmaker Michael Levine (seen standing outside the Streit’s storefront) literally stumbled upon the story. “One day I happened to stop in front of the window, which is almost on the sidewalk, and without stopping [a baker] handed me a hot matzo,” he said to Business Insider. “I was kind of in shock.” A New York and New Jersey native with a family history on the Lower East Side, he began filming in 2013.

Filmmaker Michael Levine (seen standing outside the Streit's storefront) literally stumbled upon the story. "One day I happened to stop in front of the window, which is almost on the sidewalk, and without stopping [a baker] handed me a hot matzo," he said to Business Insider. "I was kind of in shock." A New York and New Jersey native with a family history on the Lower East Side, he began filming in 2013.

Michael Levine

“I’ve never experienced a place that so truly felt like a family — not just multigenerational on the owner’s side, but on the worker’s side, too,” Levine said. This Streit’s worker mixes flour and water to be ultimately flattened and baked (but not, of course, leavened).

"I've never experienced a place that so truly felt like a family — not just multigenerational on the owner's side, but on the worker's side, too," Levine said. This Streit's worker mixes flour and water to be ultimately flattened and baked (but not, of course, leavened).

Michael Levine

Here you can see the old-fashioned machinery at work packaging the cracker-like matzo. Adler said he was about 10 years old when he first started taking matzo out of the oven. “It’s a unique product,” he said to Business Insider.

Here you can see the old-fashioned machinery at work packaging the cracker-like matzo. Adler said he was about 10 years old when he first started taking matzo out of the oven. "It's a unique product," he said to Business Insider.

Michael Levine

Matzo dough then must be “sheeted.” The machine used for this purpose was built in 1939. Ultimately, the age of the equipment is what catalyzed the move to the new location: Adler says the ovens had slowed down by about 25%.

Matzo dough then must be "sheeted." The machine used for this purpose was built in 1939. Ultimately, the age of the equipment is what catalyzed the move to the new location: Adler says the ovens had slowed down by about 25%.

Michael Levine

The sheeting process at the Streit’s factory was unique. The dough was repeatedly overlapped, creating air pockets for extra crispness. It took a crew of engineers to create a similar process to be used at the new factory in Rockland County, New York. Jewish law demands that matzo take a total of 18 minutes to make, from mixing dough and water until it’s baked — any longer, and it’s not kosher for Passover.

The sheeting process at the Streit's factory was unique. The dough was repeatedly overlapped, creating air pockets for extra crispness. It took a crew of engineers to create a similar process to be used at the new factory in Rockland County, New York. Jewish law demands that matzo take a total of 18 minutes to make, from mixing dough and water until it's baked — any longer, and it's not kosher for Passover.

Streit’s Matzos

“The economics finally caught up with the operations,” Adler said. “We had to move to a modern facility.” This is the only family-owned-and-operated matzo factory in the country.

"The economics finally caught up with the operations," Adler said. "We had to move to a modern facility." This is the only family-owned-and-operated matzo factory in the country.

Michael Levine

Streit’s was a regular destination for notable Jewish religious figures, including Rabbi Weinberger and Rabbi Moshe Feinstein (a famous Talmudic scholar and Lower East Side resident in the 20th century). Here, the matzo is supervised by the rabbi.

Streit's was a regular destination for notable Jewish religious figures, including Rabbi Weinberger and Rabbi Moshe Feinstein (a famous Talmudic scholar and Lower East Side resident in the 20th century). Here, the matzo is supervised by the rabbi.

Streit’s Matzos

Instead of selling the brand name or outsourcing as most large matzo companies do, Levine said, “They did what they needed to do to keep the business going and do the right thing for their workers.”

Instead of selling the brand name or outsourcing as most large matzo companies do, Levine said, "They did what they needed to do to keep the business going and do the right thing for their workers."

Michael Levine

The four tenement buildings that used to house Streit’s are scheduled for demolition, making way for a luxury condominium building.

The four tenement buildings that used to house Streit's are scheduled for demolition, making way for a luxury condominium building.

Michael Levine

But Streit’s lives on. They made extra matzo last year in preparation for this year’s Passover, and are commencing operations in their new facility this year.

But Streit's lives on. They made extra matzo last year in preparation for this year's Passover, and are commencing operations in their new facility this year.

Michael Levine

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